How to Deal When a Client Breaks Up with You

Imagine this scenario: You really want to start working with a certain client. You feel that the two of you have instantly clicked over coffee. The next time you head to lunch or dinner, and you feel that pretty soon, they are going to offer you the job. However, after meeting with them a few times, you realize that they are not as interested in you as you are in them. Sounds like dating as well, huh? I always say that work and dating are very similar to one another. How do you deal with the rejection?  We will apply some rules of dating that everyone knows:

They are just not that into you

You are going to have face reality. Not every client that you meet is going to want to do business with you. Rejection is hard, but if you learn that it might happen, then the blow won’t be so hard.  If they do reject you, don’t lose your cool and realize that sometimes they are just not that into you.

Don’t put your eggs in one basket

This is why you don’t just follow-up with Organization A because you don’t know if Organization B will be the one to offer you work. Have a good time and mingle with different organizations.  Even if you have a heart set out for one, the other might surprise you.

When the rejection comes, keep busy

When an organization tells you that they don’t think you two will be working together in the future or they don’t respond to your calls and texts, it’s time to move on and keep busy with your marketing efforts.  You can improve the way you do business, and when the next one comes along, you will be new and improved.

Break all contact

If you continue trying to get them to change their mind, then you are going to be labeled a “stalker.” Don’t contact them at all. If they contact you, then be cordial, but do not initiate it. After a few months have passed, send them a nice email or call them to see if they have changed their mind. If they haven’t, then I would try one last time. If nothing, then it’s time to cut your losses.

Don’t make yourself crazy wondering what went wrong

There are many reasons why they didn’t want to work with you. You will never know unless they tell you, and they usually don’t. It’s best to just do an internal check to see ways you can improve your efforts, but after that, don’t dwell on it. Fix what you think needs to be fixed and move on.

Rejection is hard, but the only actions you can control are your own. Treat them as a lessons learned, improve your business, and move on.


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6th Dec 11. Posted in random words.

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