I’ve been very interested in the subject of new information technology in the Health and Emergency Services industry. New Social Media is everywhere in our communities, so you would think that those who serve our communities – like health authorities, police and fire departments – would be more current with the technology.Here is a good article I found on Fire Departments and perhaps their future of communication strategies. Source: http://info.dailysplice.com/blog/The Five Most Popular Social Media Tools for Fire DepartmentsSocial Media has exploded on the internet yet emergency responders have been slow to adopt this new media. What are the tools that Fire departments can use to get the message out during an emergency event? Each social media tool has a purpose and role – and may or may not be appropriate in all situations. But – let’s be clear, “new” and social media tools are here to stay – so learning about them is and taking your place in the conversation is a must for fire departments. Traditional tools like e-mail and the press conference still have a role but what are the most popular “new” media options for public information officers? 1.CounterAct Rumors with Micro-bloggingMicro blogging is a micro blast or sound bit of information. It is used when a short message is all that is needed and no interpretation or details needed.Main Street closed at Smith until 16:00 on June 7 due to traffic accident. Take alternate route. 95 characters with spacesIt can also be used to convey real information from the official source so the public doesn’t rely on rumors. Though – it is important to have a single person who understands the media as the “instant” nature can be a negative if your message is not sufficiently clear in the 140 characters available to you.2.Send URGENT Messages with Broadcast Text MessagingBroadcast text messaging is typically reserved for the emergency events that require responders to get an URGENT message to the population. An example would be a Tsunami warning. The warning goes to everyone in an affected area via a text message to their cell phone. The Cry Wolf Factor: It is important to note if you broadcast text media for NON URGENT events like traffic re-routing or day to day information about the fires in the city – your audience will tune out. The ability to reach the public by their cell phone is a powerful tool – Use it wisely. 3.Blog to Create a Following Just like publishing articles or having a by-line in the local paper – without the editor between you and the public. Blogging is an easy way to get the fire departments message out. However, blogging is best reserved to tell a story and create a community with careful thought to content. Blogging during an event is a powerful tool as long as your blogs are carefully crafted and supportive of the overall story your followers have come to expect. 4.Create a Public Information Podcast HubFire departments are increasingly turning to multimedia to get their message out? Why? Because audio and video content is more interesting for their public and interesting content means website visitors will stay longer and be exposed to your messaging longer. A Podcast series is like having your own on-line radio station as a public information hub. Multimedia or audio or video content also known as podcasts are a tool of choice to augment text based tools. According to a study in Public Relations Review (Eyrich et al, 2008)[i], 35% of public relations practitioners use podcasts. Podcasts are effective media during a crisis when writing time is limited and the spoken word or video can be used to communicate more effectively than text.5.Use Podcasting During Emergency Events How else can you use podcasts? Fire Department multimedia podcasting during emergency events is used by the View Royal Fire Department in Canada to get the word out during an emergency event to the media and stakeholders including city officials, so the Fire Chief can deal with the emergency. Podcasting no longer requires special streaming to preserve bandwidth or technical skills. Tools like DailySplice’s Podcast Station™ host the content on their own servers making the tool available to most sites and do not carry ads like YouTube video content. Using new and social media is not free – fire departments need to commit time to create an effective communications strategy. As always – start with a plan and ask “what are we trying to accomplish?”, “who will maintain the information”, and “how will we measure success?” Then choose an easy to use tool that matches your goals. ReferencesNew Media Tools for Emergency Services CommunicatorsNina Eyrich, Monica L. Padman, Kaye D. Sweetser, PR practitioners’ use of social media tools and communication technology, 2008, Grady College, University of Georgia, Athens, GA 30602, United States

I too am very interested in how health and emergency professionals are using social media and smartphone technology. Thank you for the wonderful article. I think it’s something that should be advertised to the public because the only people who seem to know about these advances are people who are already very knowledgeable about what is going on in technology. Less savvy people should also have the opportunity to have these tools.

I also came across this new website called Cops2.0 (http://cops2point0.com/), where you can read about everything law enforcement/social media related. This website has a lot of good content and is a pioneer in bridging the gap between web 2.0 technology and the Emergency Services Industry.Check it out!

@Mike Thanks! Looking at it now and it has great information.

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I will check out Energy Talk Radio. Thanks!

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I will check out Energy Talk Radio. Thanks!

Just now, the paramount take out I have ring in to avoid pounds of fat rapidly,

I think people need a more personal approach when it comes to doctors. I know i have a doctor which takes care of my problems(prosolution) and he is so nice. He always knows me by name, he’s friendly and i gladly attent every meeting.

Yes, I agree. When a doctor has a personal touch, it’s always a plus. However, when you are at work and just need a prescription or quick advice, it’s great if a doctor has a way to get that information to you without you having to visit the office.

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